Process

Kushi is an app that promotes learning by interacting with people from other culture.We began by performing a competitive analysis of other apps and web services that are similar. We found out that almost all of them had tied social media into their flow in one way or the other. Since the funciton of the app is meant to be a stress buster that allows users to get back to their work after a short break, we decided to do away with social media functions. We then worked on the Information Architecture of the app followed by UI sketches and the final prototype.

Why Kushi?

Kushi is the personification of the app. Instead of interacting with an app, the users will interact through Kushi, who will walk the users through the tutorial, alert the users if they have a notification or, if the users are inactive for a long time, suggest some activities for them. Interacting with a character creates a more intimate interaction for the user. Kushi's appearance and her language reflect the meaning of the word Kushi which is, 'Happiness'.

Project outcome